
Vita Coco Is Hosting a Y2K-Themed Pop Up in NYC This Weekend newsthirst.
I can’t pinpoint exactly when Y2K nostalgia became the go-to marketing move for brands, but I would be lying if I said it didn’t work on me, a millennial with a soft spot for HitClips and Cold Stone Creamery. So while I wasn’t surprised when I learned that Vita Coco decided to lean into a…