A fast-changing Chinese coffee market awaits Starbucks CEO Niccol newsthirst.
People seen around the Starbucks coffee store in Shenzhen, China. Jakub Porzycki | Nurphoto | Getty Images On Starbucks’ fourth-quarter earnings call, newly installed CEO Brian Niccol told investors he needed to spend more time in China to understand the challenges. The company’s same-store sales in the country plummeted 14% as foot traffic and the…