
LIV Golf wants to be more like F1 racing, says CEO newsthirst.
LIV Golf CEO Scott O’Neil at CNBC’s CONVERGE LIVE event in Singapore on March 13, 2025. CNBC LIV Golf, the professional men’s golf tour backed by Saudi Arabia, wants the game to become more like Formula 1 racing with well-heeled fans and a wide range of ancillary entertainment. “The golf is who we are, but…